BOULDER, Colo.-- Boulder, Colorado-based GoLite®, the world’s premier
producer of lite-weight clothing and equipment for active, outdoor sports, announced
their recent agreement with Lakewood, Colorado-based Brandwise, implementing a sophisticated
web-based Business Intelligence tool, designed to enable access to hard-to-get key
data and insightful analysis anytime, from any location.
“GoLite was looking for a proven system to increase sales and inventory efficiency while providing a
substantial ROI,” says Canice Harte, vice-president of sales and marketing, GoLite. “Brandwise was
insightful and diligent in delivering a system for what we saw as our needs, while recommending
valuable, added measures based upon their extensive experience,” added Harte.
“We are very excited to implement our SalesOptimizer product to enhance GoLite’s sales efforts and help
them maximize the potential of each sales call by using the information provided by our software,” said
Todd Litzman, president, Brandwise. “While Brandwise originally focused on the Gift and Home wholesale
product segments, Brandwise solutions are now deployed in a wide range of wholesale markets, including the
Outdoor industry.”
Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and
their sales channels within targeted industries. The Brandwise product suite integrates a series of
industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining
Sales Force Automation technology, Business Intelligence tools, Decision Support and Customer Relationship
Management (CRM to enhance the coordination and communication of information between manufacturers and their
sales channel). In the near future Brandwise will also add e-Commerce to their product offering. For more
information on Brandwise visit www.brandwise.com or call (877) 435-3225.
GoLite is the world’s premier producer of lite-weight clothing and equipment for
active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado,
GoLite products offer uncompromised head-to-toe performance, durability, and
versatility at the lightest possible weight to maximize a person’s enjoyment and
performance in the outdoors. For more information on GoLite products,
ambassadors, environmental or outreach efforts, visit their exciting new website
at
www.GoLite.com
or call 888-5-GoLite toll-free within the
U.S.
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