Revolutionary New Market Information Tool Focuses on Atlanta Show
LAKEWOOD, Colo.-- Brandwise, an application service provider well known in the industry
for its software solutions, and the Gift & Home Trade Association (GHTA), the industry’s
leading trade association, have announced the release of the first Brandwise Gift
and Home Index which focuses on the Atlanta Gift and Home Furnishings Market held
in January, 2009.
The debut report is comprised of aggregate sales information from 414 vendors and
provides subscribers with valuable data in the form of pie charts and graphs, never
before available in the industry. Brandwise provides the unique ability to display
statistically relevant industry trends based on their aggregated data structure
and substantial national client base. Data reported in the individual market indices
include:
- percentage of total order count year-over-year
- average order size
- total revenue percent year-over-year
- unique buyer percentage year-over-year
- trending of suppliers withing the index, up, down and nominal chage
The Territory Index by market includes much of the same data but presented out-of-territory
vs. in-territory sales. The debut Atlanta Winter Market Index shows that the number
of unique buyers purchasing at the Atlanta Market were down 20.43% from 2008.
“One of the GHTA’s missions is to help the industry by finding ways to bring more
information resources to light,” says GHTA Executive Director, Diane Carnevale Jones.
“We’ve been working closely with Brandwise for three years on this project and are
pleased to have this effort come to fruition with this first index. Knowledge is
power, and we firmly believe the Index will help the industry by giving vendors
and sales organizations information they can use to benchmark themselves and make
better, more informed decisions.”
“There is a real need for relevant data and we’re pleased to be able to offer this
information to the industry,” says Todd Litzman, President of Brandwise. “Our goal
in working with GHTA was to provide the industry with unbiased data driven statistics
about the industry trending. While the data does not represent 100% of the industry,
the sampling in Atlanta includes over 15,000 unique buyers which is 100’s of times
larger than what the industry has been able to accomplish though exit interviews
with retailers, and there is no “gut feeling” involved, ” Litzman continues.
The Index will be released twice annually after each of the major markets where
a relevant sampling of data is available. This list currently includes Dallas, Chicago,
New York, Las Vegas, High Point and Los Angles.
The Index is free for vendors and sales agencies who are both GHTA members and Brandwise
clients. For those who only fall into one category a special price of $250 is available.
For more information on the Index, how to subscribe, and additional pricing details
please visit the
GHTA website, or contact Brandwise at (877) 435-3225, ext 2 or visit
www.brandwise.com.
NOTE: Media interviews with Todd Litzman or GHTA Data Action Group Chair Adam Schrier
are available upon request.
ABOUT Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted and distributed
software solutions to manufacturers and their sales channels within targeted industries.
The Brandwise product suite integrates a series of industry-specific tools that
help manufacturers and sales reps sell more products to their customers, combining
Sales Force Automation technology, Business Intelligence tools, Decision Support
and Customer Relationship Management (CRM to enhance the coordination and communication
of information between manufacturers and their sales channel). In the near future
Brandwise will also add e-Commerce to their product offering. For more information
on Brandwise visit
www.brandwise.com or call
877.435.3225.
ABOUT the Gift and Home Trade Association
GHTA is the gift and home industry’s non-profit professional trade association formed
to help vendors, sales agencies and industry affiliates work together to improve
relationships. GHTA's mission is to lead and transform the gift and home industry
to ensure its long-term health and viability. GHTA has four major initiatives: to
educate sales professionals; to understand and educate the industry on opportunities
for technological efficiencies; to support and cultivate the industry’s independent
retailers; and to understand and educate the industry on showroom/trade show costs,
statistics, schedules, opportunities and preferences. GHTA can be reached at 877.600.4872.
For more information on the GIFT AND HOME Trade Association visit
www.giftandhome.org.