GoLite Contracts with Brandwise for SalesOptimizer Software
BOULDER, Colo.-- Boulder, Colorado-based GoLite®, the world’s premier producer of
lite-weight clothing and equipment for active, outdoor sports, announced their recent
agreement with Lakewood, Colorado-based Brandwise, implementing a sophisticated
web-based Business Intelligence tool, designed to enable access to hard-to-get key
data and insightful analysis anytime, from any location.
“GoLite was looking for a proven system to increase sales and inventory efficiency
while providing a substantial ROI,” says Canice Harte, vice-president of sales and
marketing, GoLite. “Brandwise was insightful and diligent in delivering a system
for what we saw as our needs, while recommending valuable, added measures based
upon their extensive experience,” added Harte.
“We are very excited to implement our SalesOptimizer product to enhance GoLite’s
sales efforts and help them maximize the potential of each sales call by using the
information provided by our software,” said Todd Litzman, president, Brandwise.
“While Brandwise originally focused on the Gift and Home wholesale product segments,
Brandwise solutions are now deployed in a wide range of wholesale markets, including
the Outdoor industry.”
ABOUT GoLite®
GoLite is the world’s premier producer of lite-weight clothing and equipment for
active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado, GoLite
products offer uncompromised head-to-toe performance, durability, and versatility
at the lightest possible weight to maximize a person’s enjoyment and performance
in the outdoors. For more information on GoLite products, ambassadors, environmental
or outreach efforts, visit their exciting new website at
www.GoLite.com or call 888-5-GoLite
toll-free within the U.S.
ABOUT Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted and distributed
software solutions to manufacturers and their sales channels within targeted industries.
The Brandwise product suite integrates a series of industry-specific tools that
help manufacturers and sales reps sell more products to their customers, combining
Sales Force Automation technology, Business Intelligence tools, Decision Support
and Customer Relationship Management (CRM to enhance the coordination and communication
of information between manufacturers and their sales channel). In the near future
Brandwise will also add e-Commerce to their product offering. For more information
on Brandwise visit
www.brandwise.com or call
877.435.3225.